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How should energy companies communicate about their green behaviours? The effects of ambiguous versus transparent claims on consumer perception about energy companies. Master Thesis
Diano, Juli
July 2020 -
How does social media affect our purchase intention? Master Thesis
Zhukov, Sergey
July 2020 -
Using Mobile Phones for Online Purchases: Effects on the Consumer Decision Process Master Thesis
Hoeks, Lauren
July 2020 -
The Effect of Different Promotions on Purchase Intention for Search and Experience Goods Master Thesis
Karabay, Bensu
July 2020 -
Do the type of interface affect consumers psychological ownership? Master Thesis
Rizzi, Mattia
July 2020 -
Context effects and their boundary conditions: How consumers’ susceptibility to context effects is affected by their own familiarity with the product category, time constraints and online reviews Master Thesis
Ferreira Gonçalves, Mariana Sofia
July 2020 -
Charitable Message Framing and Consumer Attention Master Thesis
de Rooij, Tess
July 2020 -
Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism Master Thesis
Kukk, Kadi
July 2020