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Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type Master Thesis
Mellema, Marieken
July 2018 -
Valence in online customer reviews and purchase intention: The moderating roles of information load and purchase type Master Thesis
Richardson, Nympha
July 2018 -
Discovering the mechanisms underlying support for creativity Master Thesis
Grootscholten, Lisa
July 2018 -
The nature of brand associations: Possible moderator in the dynamic capabilities- performance relationship Master Thesis
Buitrago Rivas, Pedro
July 2018 -
Assessing the potential for social sustainability impact of Result-Oriented Systems in the Netherlands Master Thesis
Cotillon, Charles
July 2018 -
Business and nonprofit partnership formation in developing countries: A stakeholder approach Master Thesis
Belitz, Jonah
July 2018 -
Entrepreneurial orientation to cope with ecological uncertainty Master Thesis
Visser, Daniƫl
July 2018 -
The power of Symbolism. The influence of on-package health-related symbolic information on perceived healthiness and purchase probability Master Thesis
Wielaard, Carmen
July 2018