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Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model Master Thesis
Chen, Yangling
July 2019 -
How rewards influence the willingness to provide personal information online Master Thesis
Vlaanderen, Elisa
July 2019 -
The relationship between national culture and CSR performance across countries Master Thesis
Balfroid, Erin
July 2019 -
How to nudge consumers towards fairtrade apparel Master Thesis
van Assem, Lotte
July 2019 -
It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives Master Thesis
Vos, Eline
July 2019 -
Online Customer Reviews: The absolute mavens of product and service quality Master Thesis
Kirova, Gaby
July 2019 -
The impact of corporate green bonds on a company’s environmental performance Master Thesis
Matuschke, Carolin
July 2019 -
How can the right marketing strategy lead to the commercialisation of insect-based food in Germany? Master Thesis
Scharpenack, Charlotte
July 2019