Marketing Management
Collection
Collection
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Manipulating a model’s apparent ethnicity and religion to influence viewer responses to sportswear advertisements Master Thesis
Jalal, Sara
May 2019 -
Predicting virality of business-generated videos. Can transcripts improve predicting virality? Master Thesis
de Haas, Anne
May 2019 -
Shipping fees and uncertainties: The influence of product type on shipping cost perception Master Thesis
Nijhuis, Nicolette
April 2019 -
Brand attitudes in website morphing - How interactive online shops can influence our consumption behavior Master Thesis
Fagin-Stief, Lara
April 2019 -
How do social incentives affect online review quality under positive or negative purchasing experiences? Master Thesis
Lyu, Xinrong
April 2019 -
Narrowcasting vs. Broadcasting: How audience size affects the relationship between emotions and virality Master Thesis
Arzini, Livia
April 2019 -
"What if there is a better match after the next swipe?" - Does online dating make you more maximizing in a pre-purchase search? Master Thesis
Kuypers, Kjel
April 2019 -
Consumer acceptance of online-only banks in the Netherlands Master Thesis
Mout, Tjade
April 2019