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Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
de Fluiter Balledux, Maurits
July 2024 -
Exploring the promotion of health-related behaviors in online social advertisements: Do emotional appeal and regulatory focus play a role? Master Thesis
Wagenaar, Kim
July 2024 -
Emotional Appeals, Personal Norms, and Sustainable Consumption: Investigating the Influence of Guilt and Pride on Consumer Green Purchasing Intentions Master Thesis
Godefroid, Pauline
July 2024 -
The impact of creative advertising: The competition template’s influence on advertisement attitudes and purchase intention Master Thesis
Yurddaş, Defne
July 2024 -
Ad tested; planet approved: The effects of marketing with the elaboration likelihood model on attitudes towards sustainable tourism Master Thesis
Fransen, Gijs
July 2024 -
Excitement and Consumer Innovativeness: The Moderating Role of Openness to Experience Master Thesis
Timmermans, Romy Esmee
July 2024 -
Levelling Up Sponsoring: A Quantitative Analysis of Integrated Advertisements in Esports Tournaments Master Thesis
Stolk, luna
July 2024 -
Authenticity at Heart: The Influence of the Presumed Creator of the Advertisement (Generative AI vs. Human) on Consumers' Purchase Intention Master Thesis
Potinteu, Mara
July 2024