Marketing Management
Collection
Collection
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Celebrity endorsements: Waste of my money! Master Thesis
Riding, Kaylee
August 2020 -
Cause-related Marketing: The Role of Consumer Choice of Donation Cause in Mitigating Situational Skepticism Master Thesis
Kukk, Kadi
July 2020 -
Communicating the risk of climate change to increase people’s risk perception and sustainable buying intention Master Thesis
Bezstarosti, Brigit
July 2020 -
The Impact of Communication Format on Risk Perception: Online Trading and Leveraged Financial Products Master Thesis
Ciuraru, George
July 2020 -
The Print Book vs. The eBook: Conceptualizing Two Distinct Consumption Experiences Master Thesis
Murphy, Julia
July 2020 -
The goal-gradient hypothesis in the digital world Master Thesis
Bakkers, Suzanne
July 2020 -
Masking consumer embarrassment: A study on how embarrassment influences consumer shopping behaviour, and the role of self-esteem and the shopping channel (online versus offline) Master Thesis
Koning, Mirte
July 2020 -
A Quantitative Study on Happiness: Does the luxury lifestyle really make you happy? Master Thesis
Taus, Quoraisha
July 2020