Marketing Management
Collection
Collection
-
I love my body! A qualitative study into body positive consumers and their relation toward beauty and fashion brands Master Thesis
Boekestein, Isabel
May 2020 -
The moderating role of consumer ethnocentrism on willingness to pay for cause-related marketing products: A moral dilemma? Master Thesis
van Zandwijk, Nino
May 2020 -
Thumbs up for helpfulness: Predicting the helpfulness of online game reviews on Steam through peripheral and central features with a distinction between free and paid games Master Thesis
Chua, Larissa
May 2020 -
The impact of disgust on product evaluations, moderated by product type Master Thesis
Gonzalez Maestegui, Paula
May 2020 -
Nudging the Dutch consumer towards healthier snacks in an online supermarket Master Thesis
Wieldraaijer, Jente
April 2020 -
Mind your emotions, mind your wallet, the role of emotion and emotion regulation in consumer behavior Master Thesis
Ludwig, Natsuki
April 2020 -
Political ideology, procedural fairness and tax methods: Analysing the role of psychological and contextual factors on tax fairness perception Master Thesis
Diana, Claire
March 2020 -
The effect of mood on behavioral intentions: A study focusing on a universally adopted product category, alcohol Master Thesis
Hendriks, Timon
March 2020