Erasmus University Thesis Repository Publications by Year
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  • The Effect of Physical vs. Affective Humanization and the Role of AI Familiarity on Reliance on AI Advisors Master Thesis

    Juva, Marius

    October 2023
  • From Double Taps to Shopping Carts: Investigating the Impact of Social Media and Peer Influence on Youth's Risk Perception and Online Purchase Decisions Master Thesis

    Koens, Nina

    September 2023
  • The effect of Brand Associations on Customer Loyalty Master Thesis

    Hristova, Svetla

    September 2023
  • A Cross-Cultural Investigative Study on the Impacts of Customized Advertising for Hedonic vs. Utilitarian Goods on Brand Perception and Purchase Intention Master Thesis

    Külahçi, Emre

    September 2023
  • How does the level of emphasis on green attributes through explicit and implicit green appeal associated with the green product category influence consumers' performance expectancy? Master Thesis

    Park, Chang Ho

    September 2023
  • The Effects of Beauty Face Filters and Storytelling in TikTok Beauty Videos on Consumers’ Perceptions of Influencers and Brand Attitudes Master Thesis

    Poot, Fleur Poot

    September 2023
  • The implications of sustainable customization on product perceptions. A moderation analysis of argument quality in the fashion industry Master Thesis

    Marin, Elena

    September 2023
  • AI-Based Recommender Systems: How Does AI Affect Our Experience Master Thesis

    Benenga, Jelle

    August 2023
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