Marketing Management
Collection
Collection
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Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention Master Thesis
Thäuser, Julia
March 2020 -
The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry Master Thesis
Rovers, Josje
March 2020 -
Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception Master Thesis
Uter, Susanne
March 2020 -
Guilt: the emotion to let people dig deep into their pockets for charity? Master Thesis
Claessens, Mira
March 2020 -
Instagram Usage for Better or for worse: A qualitative study on the tensions regarding Instagram usage for young females Master Thesis
Vangrieken, Sofie
March 2020 -
Political ideology, procedural fairness and tax methods: Analysing the role of psychological and contextual factors on tax fairness perception Master Thesis
Diana, Claire
March 2020 -
The effect of mood on behavioral intentions: A study focusing on a universally adopted product category, alcohol Master Thesis
Hendriks, Timon
March 2020 -
The causal relationship between physical activity and emotional intelligence. A managerial implication Master Thesis
Roat, Luca
March 2020