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Marketing Management

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  • The influence of the advertising environment on the relation between green advertising and consumer trust Master Thesis

    van Dijk, Hanna Beth

    February 2021
  • The influence of the advertising environment on the relation between green advertising and consumer trust Master Thesis

    van Dijk, Hanna Beth

    February 2021
  • 'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions Master Thesis

    Paardekooper, Hannah

    February 2021
  • The effect of the usage and portrayal of spotlight reviews on purchase intention at eCommerce platform Amazon.com Master Thesis

    van Dulken, Jennifer

    December 2020
  • The influence of a distribution channel on the perceived brand equity of a luxury brand Master Thesis

    Snel, Claire

    November 2020
  • Employee Service Quality in the Fashion Industry Master Thesis

    Berket, Saba

    November 2020
  • Customised by You: How Consumers Perceive and Respond to the Framing of the Customisation Process Master Thesis

    Samanthai, Aim

    November 2020
  • Reversing the irreversible: The role of media format in the persistence of false claims in advertisements Master Thesis

    Layanne Muhammad Hasan Elboreini, Layanne

    November 2020
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