Marketing Management
Collection
Collection
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Is Rainforest Alliance Label an important factor of coffee bean purchase behavior? Master Thesis
Lin, Heng An
November 2018 -
Social media strategy for the sharing economy: An analysis of the customer engagement on Twitter Master Thesis
Fu, Yu-Ting
November 2018 -
The impact of environmentally related message framing and source credibility on students’ attitude towards electric vehicles in the Netherlands Master Thesis
Dickmänken, Jonas
September 2018 -
Mind your emotions, mind your wallet; the role of emotion and emotion regulation in consumer behavior Master Thesis
Papadimitriou, Stathis
September 2018 -
Online privacy concerns & the privacy paradox in light of a privacy-related message and an offer of reward Master Thesis
Georgakopoulou, Alexandra
September 2018 -
Can't be bothered to recycle? Nudging the waste disposal behaviour of fast food consumers Master Thesis
Smits van Oyen, Xenia
September 2018 -
Uncovering the new ways people engage with their music: a study on incidental self-confidence and the type of music shared on online platforms Master Thesis
Ortiz Rojo, Juan
September 2018 -
Decision making in online retailing. The effects of online assortments, product information and cognitive styles on browsing behaviour and purchase conversions Master Thesis
Teunissen, Yente
August 2018