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Colour-coding brand personality: from unicolour to bicolour logos Master Thesis
Kuipers, Britt
August 2021 -
Can Villains Be Used to Promote Heroism?: Exploring the Identifiable Villain Effect and the Impact of Perpetrator Blame on Pro-social Behaviour Master Thesis
Heyligen, Lina
August 2021 -
Product Creativity in High- and Low Product Involvement Markets Master Thesis
Linsberger, Luka
August 2021 -
Marketing meets Philosophy: the behavioral consequences of free will beliefs for goal performance. Master Thesis
Poirault, Max
August 2021 -
Consumer Profiles within the high-end sneaker industry: Research into characteristics of sneaker shoppers and market opportunities for different sneaker categories Master Thesis
Schiemann, Kewari
August 2021 -
The Impact of Message Framing, Trust, and Perceived Risk on Consumers' Intention to Use PSD2 Services Master Thesis
Zoetelief, Lisanne
August 2021 -
Influence of Self-Efficacy on Message Framing paired with Personalized Recognition to Boost Charitable Behavior Master Thesis
Sharma, Sakshi
August 2021 -
Test Anxiety in the Age of Online Education: The Effect of Online Proctoring on Students’ Ethical Concerns and Test Anxiety Master Thesis
van der Knaap, Jarno
August 2021