-
Not if, but when...the effects of cyber crime response on companies' brand perception. Master Thesis
Mathijsen Greenwood, Emily
July 2016 -
What could banks do to improve money management of consumers? Master Thesis
Nowee, Laura
July 2016 -
Financial capability of Dutch students in the context of the new loan system Master Thesis
Akachoud, Mansour
July 2016 -
Online persuasion in a B2B market using call to action buttons: the effects of the buying funnel stage and framing effect on message effectiveness Master Thesis
van Loon, Marcel
July 2016 -
The effect of emotions following price (comparison) promotions on consumer's preference towards premium and private labels Master Thesis
de Wit, Angela
July 2016 -
Press START to Play - A Study of Motivations and Consumption of Single Player Videogames Master Thesis
Kuppili Venkata Tarun, Tarun
July 2016 -
The role of status signaling and licensing in overspending on green car purchases Master Thesis
Mandaiker, Paul
July 2016 -
A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention. Master Thesis
van Kampen, Anouk
July 2016