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Caring is paying: How anticipated emotions following from the price premiums of sustainable personal care products impact purchase intentions Master Thesis
Steenbergen, Mandy
May 2018 -
Risk Communication and Perception in the Consumer Environment: The Effects of Communication Format, Brand, and Product Nature on Consumer Risk Perception Master Thesis
Dražilović, Aleksandra
May 2018 -
Investigating the influence of employees as brand ambassadors, via the social media channel linkedIn, on brand equity Master Thesis
Kessel, L. (Laura)
May 2018 -
Online review characteristics and its influence on perceived usefulness and intention to visit Master Thesis
Qian, Mong-Yun
June 2018 -
Drivers of review usefulness on TripAdvisor Master Thesis
Boerdam, Mirthe
July 2018 -
The power of Symbolism. The influence of on-package health-related symbolic information on perceived healthiness and purchase probability Master Thesis
Wielaard, Carmen
July 2018 -
The effects of Mindfulness on the relationship between Stress and Financial Decision Making Master Thesis
Smulders, Thomas
July 2018 -
Influencer marketing on Instagram: The influence of a sponsorship indication on advertisement evaluations, attitudes and purchase intentions, moderated by product type Master Thesis
Mellema, Marieken
July 2018