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Marketing Management

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  • Nudging charitable giving in an online environment Master Thesis

    Munteanu, Elena

    August 2018
  • Does context matter? The impact of choice architecture on purchase intention in an online choice environment Master Thesis

    Gassol Lluis, Isaac

    August 2018
  • How to influence online consumer behavior towards organic cotton choices Master Thesis

    de Bakker, Arlette

    August 2018
  • How predefined choice sets affect customer choice satisfaction. A study on the effects of customer profiling and similarity between products Master Thesis

    van Iwaarden, Kristy

    August 2018
  • Nudging blood donation: The influence of social pressure and manipulation of proximity perception on non-donors Master Thesis

    Lauretta, Alice

    August 2018
  • This video is sponsored by... The effects of consumer awareness of paid endorsement on brand credibility in the beauty industry Master Thesis

    Alvarez Franco, Camila

    August 2018
  • Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion Master Thesis

    Bhouri, Sara

    August 2018
  • Green Marketing within Fashion: How can online websites within the fashion industry be optimized, to encourage sustainable purchase intentions among consumers? Master Thesis

    Bergmann, Linnea

    August 2018
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