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The effect of changes in rewards on the status perception of Elite Loyalty Program Members Master Thesis
Hoepner, Marielle
August 2018 -
Research into the impact of mood as a moderator on the emotional valence and arousal of messages when sharing content online Master Thesis
Godinho Cadilhe de Almeida Godinho, Filipa
August 2018 -
Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments Master Thesis
Barchetti, Alberto
August 2018 -
The influence of assertive messages on charity donations Master Thesis
Stavrou, Katerina
August 2018 -
The role of perceived impact in the identifiable victim effect Master Thesis
Rijksen, Marie-Lise
August 2018 -
Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender Master Thesis
McGregor, Antony
August 2018 -
Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis. Master Thesis
Krietemeijer, Rona
August 2018 -
Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness Master Thesis
Stroop, Jana
August 2018