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Concreteness – a Marketing tool to increase the attractiveness of sustainable products? – A research conducted in the setting of ocean plastic offers – Master Thesis
Wundram, Alina
July 2019 -
Send it back!: A study on influencing risk perception and purchase intention in the Second Chance and Refurbished product market Master Thesis
van Mook, Amber
July 2019 -
Risk perception and communication in video game loot box microtransactions: Are we telling people what they need to know? The impact of communication format on risk perception Master Thesis
Grueva, Stefka
July 2019 -
Risk communication of investments: Research into the effect of different types of risk communication on individuals’ perception of risk and likeliness to invest Master Thesis
Westerhuis, Tessa
July 2019 -
The impact of message framing and social learning on individuals’ attitude towards location sharing Master Thesis
Ngo, Mariane Ai-Nhi
July 2019 -
Brand personification: The relationships between emojis, channel, anthropomorphism and brand attitudes Master Thesis
van der Goes, Brigit
July 2019 -
To Reward or Not to Reward. The expectation of reward and its influence on donation. Master Thesis
Gor, Alexandra
July 2019 -
Research into Consumer-generated content and Marketer-generated content on Millennial’s purchase intention Master Thesis
Cui, Hongbo
July 2019