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The role of emotions in cause-related marketing - How facial emotion portrayals affect different aspects of campaign effectiveness Master Thesis
Hansmann, Dana
July 2019 -
Got a membership card? My generosity depends on it. The moderating effect of self-construal on the relationship between perceived social group status of a charitable cause (in- vs. out-group) and donation behavior Master Thesis
Schop, Laura
July 2019 -
Can the face of evil do good? Examining the identifiable villain effect on charitable behaviour Master Thesis
Foody, William
July 2019 -
Identifiability in charitable appeals: Research into the identifiability of the victim and villain on donation behavior Master Thesis
van den Heuvel, Elmi
July 2019 -
Improving charitable giving and fostering donor’s commitment through rewards Master Thesis
Dimitrova, Aleksandra
July 2019 -
How does ad transparency influence consumers’ attitude towards the brand? Master Thesis
Prins, Carlijn
July 2019 -
Surroundings matter: Investigating social networking site media coverage and peer attitudes as predictors of online privacy concerns and the moderating role of online privacy literacy Master Thesis
Bergunde, Lena
July 2019 -
Do communication types matter in impacting risk perception? Master Thesis
Lee, Sangjin
July 2019