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How to nudge consumers towards fairtrade apparel Master Thesis
van Assem, Lotte
July 2019 -
Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model Master Thesis
Chen, Yangling
July 2019 -
The relationship between national culture and CSR performance across countries Master Thesis
Balfroid, Erin
July 2019 -
Interface Psychology: The impact of different interfaces on online product recommendations Master Thesis
Bortolussi, Francesco
July 2019 -
Where will consumers shop? First, understand why and what - The influence of consumers’ motivation and product involvement on the choice for a shopping channel Master Thesis
Good Lima Couto, Nathália
July 2019 -
Pleasure vs health. Examining the effectiveness of using a dual advertising appeal for healthy food products in a social media context Master Thesis
de Mooij, Lizette
July 2019 -
International Brands’ involvement in controversial social issues Master Thesis
Karalazou, Ilektra
July 2019 -
A study of perspective taking in charitable advertising Master Thesis
van Driel, Marc
July 2019