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The effect of Purchase Decision Involvement on Repurchase intention. Master Thesis
Dullens, Youri
July 2020 -
Are Starting Solutions Overrated? The Effect of Customization Architecture and Fashion Innovativeness on Consumer Perceptions. Master Thesis
van den Heuvel, Kas
July 2020 -
Product Customization in the Food Industry Master Thesis
Corsiglia, Elena
July 2020 -
The influence of online-distribution channels on the perceived luxury experience Master Thesis
Sautter, Iléna
July 2020 -
Customer Journey Mapping: comparing CJM methods Master Thesis
Strien, Eleftheria
July 2020 -
Navigation on Mobile Websites, research into the effect of menu designs on the information-seeking process for high involvement products, moderated by cognitive style Master Thesis
Roggen, Mercedes
July 2020 -
Online experimentation: The effect of cognitive styles and banners on click-through Master Thesis
Fox, Crispin
July 2020 -
Online Morphing: An Attempt to Optimize Ad Effectiveness and Purchasing Probability along the Purchasing Process Master Thesis
Langerbeins, Jelena
July 2020