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How to trigger environmental sustainable food or transportation choices? Master Thesis
Yamada, Rena
July 2022 -
Insect-based foods as a sustainable consumption alternative? The role of claims and brand familiarity on the acceptance of insect-based pasta Master Thesis
Kaffka, Franziska
July 2022 -
How different levels of self-efficacy and the severity of the threat in a fear appeal impact consumer buying behavior regarding ESFC. Master Thesis
Köhler, Phil
July 2022 -
Triggering Pro-environmental Behavior: The Impact of Message Framing on Risk Perception Master Thesis
Roelofsen, Caroliene
July 2022 -
The Dark Sides of Instagram: A qualitative study on young women's experiences with Instagram Master Thesis
Dörr, Julia
July 2022 -
Consumer Culture Theory (CCT) and Qualitative Research Master Thesis
Brouwer, Roel
July 2022 -
Before vs. After: Reducing the Gap Between Actual and Ideal Physical Attributions. A qualitative study on the reasons and motivations of consumers to engage in cosmetic procedures. Master Thesis
Cito, Sarah
July 2022 -
Collaboration between Marketing, Sales, and Supply Chain Management: The Examination of Cross-functional Knowledge in a FMCG Case Study Master Thesis
Schönberger, Johanna
July 2022