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Cultural Influences on the Cross-national Diffusion of Incremental Innovations Master Thesis
Zhong, Ziqing
July 2022 -
Matching Advertising Appeals to Culture Depending on Masculinity Master Thesis
van der Klugt, Isabel
July 2022 -
The Millennial Male Perspective: The Effect of Multi-Ethnic Advertising on Purchase Probability Master Thesis
Pelgrim, Megan
July 2022 -
The influence of cultural differences on purchasing behaviour for personal luxury goods Master Thesis
Euchner, Katharina
July 2022 -
Want to be bright? Eat right! Nudging consumers towards healthy alternatives at a breakfast buffet. Master Thesis
Klaver, Sarah
July 2022 -
On the hunt for pre-loved fashion items: Nudging consumers towards collaborative fashion consumption Master Thesis
Ismail, Sibel
July 2022 -
An online field experiment: nudging consumers to adopt sustainable sportswear Master Thesis
Stals, Rianne
July 2022 -
The Sustainable Cuisine: Nudging Seasonal Foods in Restaurants Master Thesis
van Erp, Nick
July 2022