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You are what you post. Exploring the expression of identity on TikTok and its consequences for identity creation in the offline world Master Thesis
Maitimu, Ruaira
July 2022 -
Are our digital possessions still “us”? Products and Identity in the digital age Master Thesis
Amri, Anaïs
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Marchena Fernandez, Andrea
July 2022 -
NFT as a badge for owning authentic luxury goods: The effect of consumption mode and proof of ownership on perceived symbolic value of luxury brands Master Thesis
Bode, Alessia
July 2022 -
Recommendation checkboxes, the universal language to influence purchase intentions Master Thesis
de Wit, Richard
July 2022 -
The Role of Creativity in marketing: A necessity or just a nice to have? Master Thesis
Scholtens, Naut
July 2022 -
Can review writing influence your attitude? Investigating influences of review writing and impression management on the author’s attitude towards positive experiences. Master Thesis
Van Rompuy, Alex
July 2022 -
A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions Master Thesis
de Ruijter, Esmée
July 2022