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How Much Do Consumers Want to Know? The Effect of Promoting the Origin of Recycled Plastics for Non-Luxury and Luxury Products. Master Thesis
Çakiroğlu, Selay
July 2022 -
A study on the effect of aligning consumer incidental emotions and integral emotions in advertising. Master Thesis
Visser, Marjolein
July 2022 -
The Effect of Culture on the Relationship between Emotions and Impulsive Buying - A Facial Recognition Approach to Assess the Role of Blending Opposing Cultures Master Thesis
Barb, Sabrina
July 2022 -
The Effect of Cause-Related Marketing on Positive Electronic Word-of-Mouth: The Interplay Between Moral Elevation and Product-Cause Fit Master Thesis
Gatos, Melanie
July 2022 -
Making Number Magnitudes Look Bigger: Understanding the Impact of Percentages and Absolute Numbers on People’s Perceived Differences Master Thesis
Gallo Novoa, Lina
July 2022 -
Once Upon A Time I Felt In Control Of What Was Mine - A study on the effects of customization on the value of digital goods through perceived control Master Thesis
Dragone, Alessia
July 2022 -
Products and Identity in the digital age: Do we feel a loss of our extended self when we lose our digital possession? Master Thesis
Suthakharan, Sarah
July 2022 -
Dematerialization of consumption: The role of authentic and hubristic pride on the experiential advantage Master Thesis
Hinfelaar, Maxie
July 2022