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To what extent do brand associations with luxury, sustainable, and sustainable luxury brands differ among Generation X, Generation Y, and Generation Z in terms of valence? Master Thesis
Encheva, Yoana
July 2022 -
July 2022
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Presentation of time and age difference: effects on intertemporal choices Master Thesis
Li, Aoying
July 2022 -
Big and Tall: Exploring the Relationship Between the Use of Plus Size Male Fashion Models and Advertisement and Brand Attitudes. Master Thesis
Zamardi, Keana
July 2022 -
The effect of price discount duration on the purchase intention of sustainable products Master Thesis
Magielse, Lucas
July 2022 -
Greenwashing Or Not Master Thesis
Hyvärinen, Hanna
July 2022 -
How Emotional and Rational Appeals Affect eWOM Behavior - The Interplay of Message and Visual Appeals and the Display of Human Faces on eWOM Behavior Master Thesis
Versbach, Maxi
July 2022 -
The Effectiveness of Rational Appeals in Advertising for Renewable Energy Master Thesis
de Wit, Mark
July 2022