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Loyalty in online shopping: the role of prior online shopping experience toward an integrative framework for marketing managers Master Thesis
Baumgärtner, B.T.
September 2010 -
The price is right The study of placebo effects in price promotions over time Master Thesis
Siew, S.S.
September 2010 -
Influences on switching intentions from A-brands to private labels Master Thesis
Groeneveld, N.C.
September 2010 -
A beloved brand Building an emotional consumer brand relationship through media advertising by strengthening brand love’s components of intimacy, passion, and commitment Master Thesis
Malais, Y.J.
September 2010 -
The effect of channel attributes and consumer characteristics on channel preference when buying videogames Master Thesis
Binda, S.A.V.
September 2010 -
Can we make green real? Can a brand become green and not loose its authenticity in the process? Master Thesis
Romano Sucupira, L.
September 2010 -
Co-promotion Do attribute similarity and complementarity in a co-promotion lead to a more positive attitude towards both brands? Master Thesis
Burggraaff, J.
September 2010 -
Virtual eye-opener: what are the success factors for e-marketing strategies in the service industries? an exploratory study for B2B service companies Master Thesis
Mahajan, D.K.N.
September 2010