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The effects of a satisfaction survey on customer behaviour in retail banking Evidence from a field study Master Thesis
Boortman, N.
June 2010 -
Perception towards recruitment advertisements A study about the influence of university culture and personal background on students perception towards recruitment advertisements Master Thesis
Hendriks, D.
March 2010 -
Donating to charity A research on the effect of attractiveness, similarity and expertise on becoming a donor Master Thesis
Chandoesing, N.A.
March 2010 -
Sales promotion effectiveness of consumer durables Master Thesis
Lippai, S.J.
March 2010 -
The effect of computer-manipulated images in advertising on behavioral intentions Master Thesis
Katsigiannopoulou, C.
March 2010 -
Personality brands and trust How consumers evaluate personality brands in terms of trustworthiness, compared to other brands Master Thesis
Korsten, J.
March 2010 -
New product introductions as a weapon of choice to compete with private labels The effect of new product introductions on the performance of national brands and private labels during economic expansions and contractions Master Thesis
Bontje, J.T.
March 2010 -
Where’s the loyalty when consumers are faced with a brand extension? Master Thesis
Jagessar, R.W.
March 2010