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Helpfulness of online reviews: a role of review valence Master Thesis
Devi Astiarini
July 2015 -
How language proficiency affects consumers’ perception of language symbolic association and actual content in advertisements Master Thesis
Cheng, L.
July 2015 -
Slow down, please!: can flooring in supermarkets turn shoppers into buyers? Master Thesis
Jansen, E.V.E.
July 2015 -
How consumers' capacity to exert self-control influences the effectiveness of sales promotion strategies Master Thesis
Yang, Y.
July 2015 -
Can a money back guarantee claim substitute certification seals to enhance consumers' trust in online shopping environment? Master Thesis
Kolop, A.
July 2015 -
Smartphone users’ preferences: what is the role of personalization and share-ability as mobile application attributes? Master Thesis
Kaimakis, K.
July 2015 -
When a firm’s CSR feels right: about a brand and cause prevention and promotion focus Master Thesis
Kamerling, I.C.
July 2015 -
Social marketing effectiveness in preventing child abuse Master Thesis
Lelashvili, N.
July 2015