-
There is an app for that! An empirical study of the choice drivers of mobile applications Master Thesis
De Almeida Rotondaro, B.
September 2012 -
The effects of Euro 2012 on the coverage of four major Dutch newspapers A case study analyzing four major Dutch newspapers and their coverage about Euro 2012 host country Poland Master Thesis
Koogje, J.
September 2012 -
Mobile consumers and mobile applications How to succeed in the mobile applications market in the category news and magazines Master Thesis
Geus, C.A. de
September 2012 -
Are private labels outperforming national brands? A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector Master Thesis
Chi, T.
September 2012 -
Leadership styles and internal marketing A relational perspective Master Thesis
PiƱa Paulino, A.A.
September 2012 -
The effect of reward structures on the willingness to participate in crowdsourcing contests Master Thesis
Doubrovskaia, A.L.
September 2012 -
Powerlessness and luxury consumption Attitude change due to justification Master Thesis
Pires, G.C.
September 2012 -
Music for nothing and the gigs for free? An exploratory research on the effectiveness and the success factors of a pay what you want pricing strategy Master Thesis
Dulk, M.L. den
September 2012