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The effects of Euro 2012 on the coverage of four major Dutch newspapers A case study analyzing four major Dutch newspapers and their coverage about Euro 2012 host country Poland Master Thesis
Koogje, J.
September 2012 -
Mobile consumers and mobile applications How to succeed in the mobile applications market in the category news and magazines Master Thesis
Geus, C.A. de
September 2012 -
Are private labels outperforming national brands? A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector Master Thesis
Chi, T.
September 2012 -
The effects of color, font type and font style of price tags on consumers’ behavioral responses to prices Master Thesis
Roozendaal, J.R.W.
September 2012 -
When are people willing to participate in an innovation contest? The influences of rewards and corporate social responsibility on the willingness of people to participate in an innovation contest Master Thesis
Veldman, J.
September 2012 -
How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements? Master Thesis
Emil, Z.
September 2012 -
The effect of celebrity endorsers on perceived brand personality A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand Master Thesis
Beerden, B.
September 2012 -
Electronic word-of-mouth on Facebook What influences the credibility of a high risk product-review? Master Thesis
Boreel, A.E.
September 2012