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The effects of color, font type and font style of price tags on consumers’ behavioral responses to prices Master Thesis
Roozendaal, J.R.W.
September 2012 -
When are people willing to participate in an innovation contest? The influences of rewards and corporate social responsibility on the willingness of people to participate in an innovation contest Master Thesis
Veldman, J.
September 2012 -
How (if at all) do shame and guilt appeals in product advertising affect the effectiveness of advertisements? Master Thesis
Emil, Z.
September 2012 -
The effect of celebrity endorsers on perceived brand personality A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand Master Thesis
Beerden, B.
September 2012 -
Electronic word-of-mouth on Facebook What influences the credibility of a high risk product-review? Master Thesis
Boreel, A.E.
September 2012 -
Electronic word-of-mouth on Facebook: to post, to like or to share? why consumers ‘post’, ‘like’ or ‘share’ about products, brands and companies on Facebook Master Thesis
Aar, K.D. van der
September 2012 -
E-commerce Announcement strategy and timing effects on stock market reactions Master Thesis
Velthuis, S.
September 2012 -
Effectiveness of branded content campaigns among children Master Thesis
Choy, S.L.
September 2012