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Online attribute ratings The effect of online attribute ratings in the online shopping environment Master Thesis
Kartaram, R.V.A.
September 2010 -
The perceived value of framing price promotions Master Thesis
Mulder, C.M.
September 2010 -
Creating brand credibility through advertising Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers Master Thesis
Bruijn, M.C.B. de
September 2010 -
White space in advertising The differential effects on purchase intention between product groups Master Thesis
Groenendijk, J.
September 2010 -
We are different Mortality salience effects on risk taking behavior Master Thesis
Hooft van Huijsduijnen, B.A.
September 2010 -
Do the image attributes of a shopping centre have a positive influence on the retailer equity of the shop in the shopping center? Master Thesis
Bui, Q.D.
September 2010 -
Greenwashing green detergents Master Thesis
Rodrigues Sinai, G.
September 2010 -
The influence of brand equity on firm performance How the marketing of a brand can influence the financial performance of the firm Master Thesis
Boer, R.G. de
September 2010