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The appraisal theory on promotions Affect or cognition? Master Thesis
Schoolderman, M.A.
March 2011 -
Psst… check this out, it is awesome! How advertising creativity influences online and traditional word-of-mouth Master Thesis
Fibbe, M.A.
March 2011 -
How to measure nontraditional marketing communications effectiveness? A case study Master Thesis
Wortman, S.
March 2011 -
Innovation adaptation Why consumers may opt against adopting an innovation? Master Thesis
O'farrill Machin, J.
March 2011 -
The influence of customer relationship management on customer loyalty in an e-commerce setting Master Thesis
Bouwman, H.J.
March 2011 -
Intergenerational differences in minority consumers’ response to marketing communications Master Thesis
Canimoglu, S.
March 2011 -
Optimize your premium-based promotion The relationship between product-premium fit and choice and their influence on consumer behavior Master Thesis
Gorsira, J.H.B.
March 2011 -
Co-branding and corporate share value Combining a financial and marketing perspective Master Thesis
Brink, M.
March 2011