-
Dietary Deception: Food Claims Printed on Unhealthy Foods Packaging and their Effects on Consumer Perceptions Master Thesis
de Vries, Olivier
July 2024 -
Pride and Pro-Environmental Behavior: How Pride Can Create and Sustain The Virtuous Cycle of Positive Affect Master Thesis
Blijlevens, Chelsea
July 2024 -
Nudge for the better: A quantitative study on the effect of nudging on consumers' choice of sustainable fashion Master Thesis
Hentati, Majdi
July 2024 -
The Eco-Score: Helping consumers to make more sustainable choices. The effect of the Eco-Score label on Dutch consumers’ willingness to pay Master Thesis
Harmankaya, Timo
July 2024 -
Comparing the influence of textual descriptions versus social credit scores of reviewers on purchase intention through reviewer credibility Master Thesis
Vonk, Sebastiaan
July 2024 -
How the type of audience influences the degree of positive emotions displayed in profile pictures Master Thesis
Daniëls, Olav
July 2024 -
Unveiling Loyalty Strategies: Examining the influence of rewards on customer retention across varying levels of brand loyalty Master Thesis
van Hout, Liza
July 2024