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Do Digital Deals still work? Experimental research into the effects of Social Media Price Discounts on Purchase Intentions Master Thesis
van Axel Dongen, Gianny
July 2024 -
Embedding the Product: The Impact of Product-Plot Integration and Personal Storytelling on Marketing Effectiveness in the Short Video Format Master Thesis
Rosin, Lisa
July 2024 -
Exploring Contextual Dynamics in Social Media Advertising: Investigating the Impact of Unrelated Social Media Content on the perception of Subsequent Advertisements Through Facial Expressions Master Thesis
van der Made, Iris
July 2024 -
The influence of social factors on domestic solar panel purchases Master Thesis
Theodosiadis, Doria
July 2024 -
Exploring Sustainable Practices in the Alcohol Retail Industry Master Thesis
Deknatel, Gijs
July 2024 -
Retro-resurgence: Quality perception and its influence on willingness to pay for retro-branded goods Master Thesis
Ligtenberg, Elyana
July 2024 -
Unveiling the Effect of Warning Labels on Red Meat Packaging Master Thesis
Hamstra, Babette
July 2024 -
The Effect of Warning Labels Evoking Disgust and Fear on Alcohol Purchase Intention Master Thesis
van de Braak, Jesper van de Braak
July 2024