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Retro-resurgence: Quality perception and its influence on willingness to pay for retro-branded goods Master Thesis
Ligtenberg, Elyana
July 2024 -
Unveiling the Effect of Warning Labels on Red Meat Packaging Master Thesis
Hamstra, Babette
July 2024 -
The Effect of Warning Labels Evoking Disgust and Fear on Alcohol Purchase Intention Master Thesis
van de Braak, Jesper van de Braak
July 2024 -
Examining the Impact of Warning Labels on Sustainable Purchasing Intentions in the Fast Fashion Industry Master Thesis
Adriaans, Sophie
July 2024 -
Grocery shopping in the digital age: the role of positive product names on purchase intentions Master Thesis
de Haas, Danique
July 2024 -
Influencing Engagement: Unveiling the Dynamics of Social Media Interaction in Apparel Sponsored Posts on Instagram Master Thesis
Meeles, Robbert-Jan
July 2024 -
Customer Valuation on SaaS B2B Markets – A Single Case Study Master Thesis
Holleck González, Alvaro
July 2024 -
Unmasking Luxury's Secrets: Deciphering the Influence of Brand Endorsements on Positive Word-of-Mouth - Unraveling the Dynamics of Brand Authenticity and Influencer Credibility Master Thesis
Erens, Britney
July 2024