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Enhancing the effectiveness of cause related marketing Would celebrity endorsement increase consumers’ willingness to buy? Master Thesis
Setiaji, W.A.
September 2009 -
Measuring return on marketing investments And the use of marketing dashboards across industries : an exploratory research Master Thesis
Post, M.L.J.
September 2009 -
What are the differences between men and women, and masculine and feminine people and their evaluation of brand personalities and attitudes of masculine, feminine and neutral brands, and is the effect influenced by priming? Master Thesis
Druten, D.L.W. van
September 2009 -
Cause-related marketing and the effects of personal values and social setting Do personal values and social setting have influence on purchase intention for CRM related products? Master Thesis
Arends, J.M.
September 2009 -
B2b-marketing & TPL Het verband tussen het motief om logistiek uit te besteden en de waardering van relatiedimensies Master Thesis
Offers, G.T.C.
September 2009 -
Olanda: l’immagine di un paese the image of The Netherlands in the minds of the Italian youth Master Thesis
Steen, I. van der
September 2009 -
The influence of stress on the strength of global brands A study about the influence of worldwide threats on the preference of Dutch consumers for global or local brands in the fast moving consumer goods sector Master Thesis
Bergh, P. van den
September 2009 -
Brand community: it’s better to give than to receive motives for membership and their influence on participation Master Thesis
Bruijn, J. de
September 2009