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Making fashion advertisements appealing to every body - The effect of size-inclusive fashion marketing on purchase intention Master Thesis
Thäuser, Julia
March 2020 -
The impact of advertising strategies and green involvement on purchase intention of sustainable products in the apparel industry Master Thesis
Rovers, Josje
March 2020 -
Risk communication in online shopping: An attempt to counteract the adverse effects of data breach salience on risk perception Master Thesis
Uter, Susanne
March 2020 -
Guilt: the emotion to let people dig deep into their pockets for charity? Master Thesis
Claessens, Mira
March 2020 -
Instagram Usage for Better or for worse: A qualitative study on the tensions regarding Instagram usage for young females Master Thesis
Vangrieken, Sofie
March 2020 -
The causal relationship between physical activity and emotional intelligence. A managerial implication Master Thesis
Roat, Luca
March 2020 -
Nudging online consumer behaviour: how can we make the food choices of Dutch consumers healthier in online supermarkets? Master Thesis
Swagemakers, Cathelijn
March 2020 -
Stimulating the purchase of sustainable drink and food containers: The role of message content, perceived difficulty, and environmental consciousness Master Thesis
Sintenie, Tessa
February 2020