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Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands? Master Thesis
Francine Carmelita Firdaus Hamelberg, Francine
July 2021 -
Bye Buy! Nudging towards access-based fashion consumption Master Thesis
Mossel, Mar
July 2021 -
How do Cause-related-Marketing Fit and Anchor Effects influence charitable giving in an online environment? Master Thesis
Smith, Luke
July 2021 -
Nudging people to donate more to charity Master Thesis
Popescu, Ioana
July 2021 -
The Artsy Sommelier: The Positive Effect of Art on Wine Labels and the Mediation of Culture Master Thesis
Kleine, Hendrik
July 2021 -
The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context. Master Thesis
Houterman, Ingeborg
July 2021 -
Green Packaging: the Effect of Sustainable Packaging on Quality Perceptions and Product Choice Master Thesis
Willeboordse, Linda
July 2021 -
Global Warming à la Carte – The effects of nudging on ordering meat and fish-free dishes in fine dining restaurants Master Thesis
Karolyi, Mascha
July 2021