-
The power of free music: an analysis of artists' success on SoundCloud Master Thesis
Nipius, Sam
July 2016 -
What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee? Master Thesis
de Mik, Edward
July 2016 -
Online Reviews: The Strategic Use of Bloggers as Opinion Leaders Master Thesis
Remie, Laura
July 2016 -
Happy reviewer, happy marketer? Master Thesis
Cools, Manon
July 2016 -
How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. Master Thesis
Saarloos, Arjo
July 2016 -
How Patterns of Emotional Responses affect Advertising Effectiveness Master Thesis
Schrijver, Iris
July 2016 -
Investigating key NFC product and consumer characteristics influencing NFC mobile payment adoption Master Thesis
Ringlstetter, Julia
July 2016 -
The influence of impulsive tendency traits, normative evaluations, social visibility and emotions on impulsive buying behavior Master Thesis
de Jong, Sanne
July 2016