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The use of endorsers in advertising An examination of different endorsers in combination with different kinds of products Master Thesis
Bouwkamp, L.C.
December 2010 -
Consumer empowerment in CSR activities The effects of empowerment-to-select strategies on attachment to the company and the personal well being and behavioral intentions of consumers Master Thesis
Kraak, D. van de
December 2010 -
The effect of word of mouth recommendations from in-group and out-group members Master Thesis
Kan, S.
December 2010 -
From old school icon to streetwise fashion statement How can companies use brand successes achieved in the past to build a brand image? Master Thesis
Kikkert, K.
December 2010 -
Are you in…. or are you out? The value of social media in an online web shop Master Thesis
Tang, K.T.
December 2010 -
The effectiveness of car advertisements Increasing the effectiveness by using different colors Master Thesis
Egmond, N. van
December 2010 -
The influence of familiar music on brand attitude in TV advertising Master Thesis
Rodermond, M.C.
December 2010 -
The credibility spillover effect of online channels on advertised brands Master Thesis
Israfilzade, H.
December 2010