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The influence of goal congruence on online advertising and the advertising effectiveness Master Thesis
Singh, Sukhpreet
July 2020 -
Studying the robustness of brand awareness with social proof, in a high involvement setting. Master Thesis
de Kerros, Mayeul
July 2020 -
The Role of Anthropomorphization in NGO Crisis Communication Master Thesis
Blattgerste, Tiffany
July 2020 -
Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation Master Thesis
Julve Garcia, Francisco Javier
July 2020 -
Context Matters: The Interplay Between Publisher and Advertiser Trust in Consumer Responses to Online Behavioral Advertising Master Thesis
Geerts, Niels
July 2020 -
Walking the Talk to Induce Pro-Environmental Behavior Intent Master Thesis
Dovgal, Anna
July 2020 -
Are Men really less Environmentally Concerned? The Role of Gender Identity Threat Master Thesis
Maas, Mark
July 2020 -
The Role of Emotional Intelligence in Advertising Effectiveness Master Thesis
Reljic, Aina
July 2020