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High Risk, High Reward: The Influence of Risk Display in Ads on Purchase Intent and Ad Liking Master Thesis
Lofnes, Simon
July 2020 -
The Age Of Color Blindness: The Effect Of Ethnic Marketing In The Luxury Cosmetic Market Master Thesis
Nguyen, Thu
July 2020 -
Encouraging people to adopt pro-environmental behaviour: The effect of positive and negative descriptive norms on pro-environmental behaviour Master Thesis
van Drie, Nadja
July 2020 -
Improving Pro-Environmental Communication: The moderating effect of Message Tangibility and Source Credibility on Collectively Framed Messages Master Thesis
Macrelli, Martina
July 2020 -
Green default or environmental information, the way ahead to increase sustainable online shipping choices Master Thesis
van Will, Maartje
July 2020 -
The Art and Science of making Persuasive Creative Advertisements Master Thesis
Roberts, William
July 2020 -
The Effect of Marketing Education on the Perception of Self-Creativity, Product Creativity, and Product Attitude: A comparison between marketers and consumers. Master Thesis
Chronopoulos, Theodoros
July 2020 -
A Study on The Effect of Emotional Advertising In Driving Sustainable Purchases Master Thesis
Martini, Alice
July 2020