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The Art and Science of making Persuasive Creative Advertisements Master Thesis
Roberts, William
July 2020 -
The Effect of Marketing Education on the Perception of Self-Creativity, Product Creativity, and Product Attitude: A comparison between marketers and consumers. Master Thesis
Chronopoulos, Theodoros
July 2020 -
A Study on The Effect of Emotional Advertising In Driving Sustainable Purchases Master Thesis
Martini, Alice
July 2020 -
Cross-cultural application of emotional appeals in marketing sustainability Master Thesis
Dao, Bich
July 2020 -
Influencer Marketing on Instagram: The effects of integrating different influencer types and disclosing sponsorship on brand evaluation Master Thesis
Hodgson, Nicole
July 2020 -
Does positive eWOM create unrealistic expectations? Master Thesis
van Kaam, Josefien
July 2020 -
How Company Interaction within the Process of eWOM Influences the Brand Attitudes and Purchase Intentions of Potential Customers Master Thesis
Semedo, Alycia
July 2020 -
"Give It Your Own Touch": The Effect of Touch Interfaces on Emotional Product Attachment towards a Customized Good Master Thesis
Bennami El Ouahabi, Meriem
July 2020