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Where will consumers shop? First, understand why and what - The influence of consumers’ motivation and product involvement on the choice for a shopping channel Master Thesis
Good Lima Couto, Nathália
July 2019 -
Psychological ownership and affective reaction: emotional attachment on consumer purchase intentions in freemium business model Master Thesis
Chen, Yangling
July 2019 -
How rewards influence the willingness to provide personal information online Master Thesis
Vlaanderen, Elisa
July 2019 -
The relationship between national culture and CSR performance across countries Master Thesis
Balfroid, Erin
July 2019 -
How to nudge consumers towards fairtrade apparel Master Thesis
van Assem, Lotte
July 2019 -
It Can’t Be a Two-Way Street: The consumer’s irrational perception of corporate sustainability initiatives Master Thesis
Vos, Eline
July 2019 -
Online Customer Reviews: The absolute mavens of product and service quality Master Thesis
Kirova, Gaby
July 2019 -
The moderating effect of personal characteristics on the impact of a personalized ad on attitude and purchase decision Master Thesis
Slabbekoorn, Tamara
July 2019