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The effect of retailer image on the evaluation of private labels The moderating role of private label quality-tier, branding strategy, product category characteristics, and individual characteristics Master Thesis
Marincescu, O.
December 2010 -
Store loyalty through private labels What is the relation between customer’s attitude towards private labels and store loyalty in the Dutch retail market? Master Thesis
Muis, W.
December 2010 -
De creatieve identiteit van de stad Rotterdam vanuit een netwerkperspectief Master Thesis
Hendriksma, K.H.
December 2010 -
The influence of the English language in Dutch printed advertisements Master Thesis
Ronken, I.J.L.
December 2010 -
Are user‐generated online videos more likely to succeed virally? The effect on brand trust, brand affect, purchase intentions and forwarding intentions Master Thesis
Kreij, W.H. de
December 2010 -
Referral reward programs for travel agencies in Facebook and Hyves An exploratory research on effectiveness and ethics of using online referral reward programs for Dutch travel agencies Master Thesis
Jongerius, R.B.
December 2010 -
Clash of emotions Effects of different emotional states on guilt-arousing advertising Master Thesis
Onda, J.
December 2010 -
Nostalgia in printed advertisements The mediating role of advertisement credibility and the moderating role of brand familiarity Master Thesis
Hoven, J.C.N. van den
December 2010