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Thank you, dear company?! An investigation into consumer reaction to gifts with a purchase Master Thesis
Wouw, D. van de
September 2011 -
To like is to buy? Research about the loyalty of Facebook users toward the brand they like Master Thesis
Wolfs, J.M.E.
September 2011 -
Going green for the cause! The effects of sustainability and cause-related marketing on purchase intention, consumer evaluations and word-of-mouth in the (bottled) drinking water industry Master Thesis
Hof, W. van 't
September 2011 -
A study of customer selection criteria for getting a mortgage in the Dutch retail banking market Master Thesis
Mink, R.A.C.
September 2011 -
The market of functional food in the Netherlands A segmentation analysis : know and understand your consumers to effectively market functional food Master Thesis
Burghoorn, N.
September 2011 -
Paying the price for making your supervisors love you An exploration into the costs of impression management use in the presence of bystanders Master Thesis
Boerman, L.
September 2011 -
The influence of a warranty in advertising on consumers’ response The moderating effect of regulatory focus Master Thesis
Theunessen, J.
September 2011 -
Customer empowerment in sponsorship decisions What are the effects of customer empowerment in sport sponsorship decisions on consumer attitudes? Master Thesis
Leersum, R.A. van
September 2011