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Local product perception in Romania An exploratory study of current preferences and future trends Master Thesis
Cismasu, I.
September 2012 -
Building brands on Twitter A study on the relation between brands’ Twitter activities and consumer responses Master Thesis
Nakhla, S.
September 2012 -
The role of a retail brand when buying a solar system An exploratory qualitative framework analysis to understand the purchase decision and brand-choice process of Dutch households Master Thesis
Overgaauw, M.B.J.
September 2012 -
September 2012
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How can a brand reach the status of a prototype brand or ideal brand to gain more value sales? Master Thesis
Fung-A-Loi, C.A.
September 2012 -
Hospital brand equity The role of doctor reputation Master Thesis
Li, B.
September 2012 -
Public sharing of third-party content on Facebook Master Thesis
Lin, S.
September 2012 -
The use of celebrity endorsement when introducing a sports brand in the Netherlands Influence of different types of sports experts on effectiveness Master Thesis
Schie, J.J. van
September 2012