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Does one size fit all in the online apparel industry? Master Thesis
van der Stoel, Kim
August 2021 -
Multi-brand Loyalty: when loyalty means two or more - A Qualitative Study in Fast-Moving Consumer Goods Master Thesis
Rustenhoven, Rik
August 2021 -
Freedom From and Freedom To: Examining the Impact of Contagious Disease-Induced Fear and Individualism Versus Collectivism Master Thesis
Kim, Chi Wan
August 2021 -
The influence of choice complexity on the option framing effect on purchase intention, amount of money spent on selected options and post choice satisfaction Master Thesis
Ton, Nu Minh Anh
August 2021 -
How distances in alphanumeric brand names and prices information influence perceived product quality Master Thesis
Verstraeten, Filippa
August 2021 -
The Role of Creativity in marketing: A necessity or just a nice to have? Master Thesis
Ji, Lusi
August 2021 -
The effect of disgust on sustainable packaging preferences Master Thesis
van Andel, Anouk
August 2021 -
A Story In A Bottle: Nudging wine amateurs with storytelling Master Thesis
Anicet, Anaïs
August 2021