-
Power to the people! Does market concentration play a role in the effectiveness of co-creation? Master Thesis
Bakker, P.A.
June 2011 -
Competitive interference effects on advertisement recall The moderating effect of spokesperson trustworthiness Master Thesis
Giljam, J.C.
June 2011 -
The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects Master Thesis
Brons, B.
June 2011 -
Investigating the influence of individual characteristics on consumers’ preferences for ethical products An examination for coffee Master Thesis
Burgorgue, M.C.
June 2011 -
An examination of personality factors, word-of-mouth, critic reviews and movie attendance How do Eysenks personality factors influence how consumers are affected by positive and negative word-of-mouth and critic reviews? Master Thesis
Ibrahim, R.
June 2011 -
An investigation of young ethnic adult’s shopping styles Master Thesis
Chan, S.K.
June 2011 -
Global and local brands The influence of country development Master Thesis
Lie, P.S.Y.
June 2011 -
How satisfied are customers in a multi distribution channel situation with a firm operating in the feed additives market The Jadis case? Master Thesis
Akerboom, J.
June 2011