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Power to the people! Does market concentration play a role in the effectiveness of co-creation? Master Thesis
Bakker, P.A.
June 2011 -
Analyzing consumers’ buying intentions in BSH showrooms How do perceived service quality and customer satisfaction influence consumers’ buying intentions Master Thesis
Klaveren, J. van
June 2011 -
Time is running out, so is inventory! The effects of different scarcity limits in advertising Master Thesis
Pol, F.W. van der
June 2011 -
Scope of attention influences differential sensitivity to changes in price vs. quantity A study about the mechanism behind higher sensitivity to price vs. quantity Master Thesis
Ouwerkerk, M. van
June 2011 -
Competitive interference effects on advertisement recall The moderating effect of spokesperson trustworthiness Master Thesis
Giljam, J.C.
June 2011 -
The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects Master Thesis
Brons, B.
June 2011 -
Investigating the influence of individual characteristics on consumers’ preferences for ethical products An examination for coffee Master Thesis
Burgorgue, M.C.
June 2011 -
How satisfied are customers in a multi distribution channel situation with a firm operating in the feed additives market The Jadis case? Master Thesis
Akerboom, J.
June 2011