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The Impact of Communication Format on Risk Perception: Online Trading and Leveraged Financial Products Master Thesis
Ciuraru, George
July 2020 -
The Print Book vs. The eBook: Conceptualizing Two Distinct Consumption Experiences Master Thesis
Murphy, Julia
July 2020 -
The goal-gradient hypothesis in the digital world Master Thesis
Bakkers, Suzanne
July 2020 -
Masking consumer embarrassment: A study on how embarrassment influences consumer shopping behaviour, and the role of self-esteem and the shopping channel (online versus offline) Master Thesis
Koning, Mirte
July 2020 -
A Quantitative Study on Happiness: Does the luxury lifestyle really make you happy? Master Thesis
Taus, Quoraisha
July 2020 -
The role of nostalgic appeals in personalized advertising on attitude and purchase intention Master Thesis
van Veldhoven, Emma
July 2020 -
“We” will stand up for the Earth - How priming the interdependent self-construal and prevention-focused self-regulatory focus translates into pro-environmental knowledge acquisition Master Thesis
Szabó, Blanka
July 2020 -
Creativity: The Key to Success in Online Advertising? Master Thesis
Janssen, Juliette
July 2020