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Unveiling the Power of Customization Interfaces on eWOM: By-attribute or By-alternative? Master Thesis
Kleinsman, Mies
July 2023 -
A Makeover for Brands- Can Less be More? Managerial Implications of Demarketing Master Thesis
Nguyen, Khang
July 2023 -
The Sustainable Purchase Attributes of the Convenience-generation Master Thesis
Timmer, Lauren
July 2023 -
The Effectiveness of Emotional versus Rational Appeals on Luxury Brands Master Thesis
Decker, Sam
July 2023 -
The importance of the emotion of awe in Green advertising Master Thesis
Nadhira Salwa Khairana, Nadhira
July 2023 -
When a lot becomes too much Master Thesis
Itani, Mohamad
July 2023 -
Nudging and its Effect on Sustainable Food Consumption Master Thesis
Enders, Sebastian
July 2023 -
The interaction between online environments & consumer decision making Master Thesis
Raphaƫl, Kitty
July 2023