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Subscription addiction: A study on how individuals discount the future payoffs of electric toothbrush subscriptions Master Thesis
Rütsch, Njani
July 2018 -
The Instagram complex: A qualitative study of how being active on Instagram is influencing your inferiority feelings Master Thesis
de Schutter, Meraux
July 2018 -
The effectiveness of complementary product recommendations in an online environment Master Thesis
Josse , Déborah
July 2018 -
The effect of different appeals utilised in sponsored Instagram influencer posts on customers’ attitudes and purchase intentions, moderated by product type Master Thesis
Jongerius, Isabel
July 2018 -
Emotions in the luxury product industry- To what extent do emotions drive the willingness to purchase luxury products? Master Thesis
Vlaar, Vivian
July 2018 -
Effects of digital contexts on moral judgment in an e-commerce environment Master Thesis
Lazarov , Stefan
July 2018 -
Ne touche pas...A proposal for triggering impulsive purchases in consumers by creating an online touch experience Master Thesis
Tuns, Claire
July 2018 -
#Goals: The effect of online social comparison on purchase decisions Master Thesis
Češljić, Angela
July 2018