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Customers and brands Falling in and out of love Master Thesis
Simeonska, P.V.
December 2011 -
The effect of statements disclosing the persuasive intent of brand placement through the awareness of persuasive intent on the attitudes towards brand, feature, and brand placement Master Thesis
Kop, W.J.
December 2011 -
Others’ morality – a standard or an excuse? How the unbalanced moral self and others’ morality influence green consumer behavior Master Thesis
Todorova, V.
December 2011 -
Effectiveness of comparative advertising in eastern Europe Master Thesis
Bozhkov, D.E.
December 2011 -
Putting Justin Bieber to the test: is his brand truly iconic? a look into the central and iconic features of a superstar brand Master Thesis
Hoekema, S.J.
December 2011 -
The brand hopper: what makes him hop and what makes him stop? the influence of emotional attachment and competitors’ offerings on brand switching behaviour Master Thesis
Fissendjidis, M.
December 2011 -
Reaping the benefits of the social revolution Motivators behind spreading the word Master Thesis
Kemp, W.
December 2011 -
Corporate social responsibility and consumer behavior The moderating effect of brand personality Master Thesis
Ripping, F.
December 2011