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Interventions to increase the healthfulness of shopping baskets Master Thesis
van Dijk, Michelle
July 2024 -
The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis Master Thesis
Mircheva, Diana
July 2024 -
The impact of the immersion level of museum websites on behavior outcomes; exploring mediation through emotion and moderation by cultural interest Master Thesis
de Vos, Eliza
July 2024 -
Spillover effect of CSR communication and brand personality: from employer brand level to product brand loyalty Master Thesis
Belko, Lara
July 2024 -
The influence of AI labeling on Art Valuation: Perceived Creativity as a mediator on Willingness-to-Pay (WTP) Master Thesis
Meijer, Merel
July 2024 -
Deepfakes in Advertising: A study exploring the role of creativity in synthetic ads and its effect on consumer purchase intentions Master Thesis
Román Burgos, David
July 2024 -
Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism Master Thesis
Onckels, Laura Lisa
July 2024 -
The effectiveness of information interventions on healthiness of shopping baskets Master Thesis
Hordijk, Nikki
July 2024