-
Influencer endorsements: How sponsorship disclosure on TikTok can affect consumers’ purchase intention through similarity and wishful identification Master Thesis
Do Van, Mai Lan
July 2024 -
Deceptive Claims in Cosmetic Advertisements: Harmful or Not? Master Thesis
Gunst, Kelly
July 2024 -
Humor in Advertising: An Empirical Analysis of the Effect of Product Types and Advertising Appeals on Advertising Effectiveness in the FMCG industry Master Thesis
Abouhamar, Maria
July 2024 -
Talking vs. Doing: An Investigation of the Impact of Green Communication and Green Actions on Perceptions of Green Brand Image Master Thesis
van der Knaap, Jasmin
July 2024 -
Can labels influence consumers? A study on the effect of adding sustainable and health information to the packaging of nuts Master Thesis
Zwemer, Kim
July 2024 -
Take me back to summer '69: Exploring the effect of ad-evoked nostalgia on WTP for non-alcoholic beverages and the mediating role of self-referencing and advertisement attitude Master Thesis
Pacho Santos, Julia
July 2024 -
Can impulse buying be intervened by lowering positive affect? Master Thesis
Stevanović, Marina
July 2024 -
To Cut Ties Or Not: Should Brand Terminate Or Continue Endorsement Collaboration With Scandalized Celebrities? Master Thesis
Liu, Zhitong
July 2024