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How certification affects buying intention Master Thesis
Ooms, M.
June 2010 -
Exclusivity arrangements from a triadic perspective Master Thesis
Rombouts, R.A.H.
June 2010 -
Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule testing a theory about customer experience management Master Thesis
Hoogenhuijze, E. van
June 2010 -
Online brand communities The influence of community engagement on brand equity Master Thesis
Heijden, M.G.T. van der
June 2010 -
What drives individuals to spread word-of-mouth? The effects of perceived risk and consumer types on word-of-mouth motives, the drivers of word-of-mouth intention Master Thesis
Rutten, S.Y.
June 2010 -
Effectiveness of product placement for different types of products (hedonic and utilitarian) Master Thesis
Stoyanova, P.A.
June 2010 -
Measuring the impact of the communication strategy on the diffusion of fiberglass An exploratory research Master Thesis
Boomen, S.A.J. van den
June 2010 -
Colour of the pack: deal maker or breaker? using colour to steer consumers’ responses and brand impressions Master Thesis
Chiang, L.S.
June 2010